Coffee lovers might have grounds to switch today.
More than 7,000 Starbucks shops are closing today from 5:30 and 9 p.m., as beverage-tenders get drilled in the fine points of espresso making.
Perhaps sniffing an opportunity, Dunkin' Donuts is jumping in.
From 1 p.m. to 10 p.m. today, the price will be 99 cents for small lattes, cappuccinos and espressos.
A Dunkin' news release seems to take a few coffeepot-shots at its competitor.
"We launched the espresso revolution in 2003 and made it possible for customers to enjoy authentic lattes without long waits, high prices and confusing sizes," said Will Kussell, president and CBO (chief brand officer).
The unprecedented Starbucks shutdown is part of the "Transformation Agenda" initiated by Howard Schultz since his recent return as CEO.
More than 135,000 U.S. baristas will be retrained in the Art of Espresso, according to Starbucks.com.
The Web site also has a list to help Starbucks customers pass the time:
5 Great Things to Do in Just 3-1/2 Hours
1. Thinking of a change in hair color? A full color with highlights takes just about 3 hours.
2. Watch almost all of the nominated short films.
3. When was the last time you made a home cooked meal? You can roast an 8 lb.-12 lb. turkey in 3-1/2 hours.
4. What better time to organize those closets, it's a jump start on spring cleaning.
5. After patiently waiting 12,601 seconds, head to Starbucks to get that espresso!
Not a single mention of going to Dunkin' Donuts.
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