Fewer Bees = Fewer Ice Cream Flavors

Haagen-Dazs is warning that a creature as small as a honeybee could become a big problem for the premium ice cream maker's business.At issue is the disappearing bee colonies in the United States, a situation that continue to mystify scientists and frighten foodmakers.That's because, according to Haagen-Dazs, one-third of the U.S. food supply - including a variety of fruits, vegetables and even nuts - depends on pollination from bees.Haagen-Dazs, which is owned by Nestle, said bees are actually responsible for 40% of its 60 flavors - such as strawberry, toasted pecan and banana split."These are among consumers' favorite flavors," said Katty Pien, brand director with Haagen-Dazs."We use 100% all natural ingredients like strawberries, raspberries and almonds which we get from California. The bee problem could badly hurt supply from the Pacific Northwest," Pien said.Pien said Haagen-Dazs is hoping scientists get a breakthrough in this mystery soon. Otherwise, she said, the company may have to "re-examine the flavors that we currently offers our customers." "We have to ensure that we have enough supply to maintain our variety," she said.Additionally, a supply shortage of key ingredients could push up retail prices for its products, she said.Pien said the company is donating $250,000 to both Pennsylvania State University and the University of California, Davis to fund research into the bee colony collapse disorder (CCD).She said Haagen-Dazs is also rushing to raise consumer awareness about the problem by launching a new flavor this spring called Vanilla Honey Bee."We'll use part of the sales from this flavor help the honeybees," she said."This is the first time that Haagen-Dazs has adopted a cause like this," said Pien. "We are taking this very, very seriously because it impacts not just our brand but the entire food industry."

http://money.cnn.com/2008/02/17/news/companies/bees_icecream/index.htm?postversion=2008021712